Rumors of a sale have been rampant for months, but this is the first time Digg has hired a bank to shop the deal.

Valleywag reported that Digg chief executive Jay Adelson’s attendance at Allen & Company’s annual Sun Valley, Idaho get-together of the rich and famous, noting the company might be looking to find a buyer among one of the many media company executives in attendance.

The asking price is $300 million.